Latvian football Higher League has a new partner. SYNOT Group has lent the name of SYNOT TIP to the Latvian league. The news was announced just today at a press conference, which was held in Riga, Latvia.

"For the main league sponsorship have competed several companies. However, none of them, could not compete with the offer from the SYNOT Group. We are honored to have such a well-known and experienced partner. SYNOT Group has already done a great job in the sponsorship of different leagues and sports teams all around Europe. I do believe that mentioned experience and our shared vision will result in the growth of the league and that three very successful years are certainly ahead of us," said Emils Latkovskis, CEO of Latvian football Higher League.

"I am sincerely glad that the name of SYNOT Group will be associated with Latvian football Higher League. I am truly convinced that the cooperation will be very effective and will bring the local football a lot of positives. Our primary aim is to make individual matches attended by more and more satisfied and enthusiastic fans. With the support of sport at all levels - from the smallest clubs across the league teams to the highest league, has SYNOT Group years of experience from several countries in which it operates. These include the Czech Republic, Slovakia or Monaco. At the same time, we are dealing with possible cooperation in other countries," said the chairman of the board of the WCV Cyprus Limited, Ivo Valenta.

This year Latvian League continues already 25th season and the official launch is scheduled for Friday, 11th of March, 2016.

SYNOT Group operates in Latvia for more than 20 years, through the company Sia Joker Ltd. Moreover, two years ago, SYNOT Group also started to operate a sports betting and online lotteries, for which obtained a license. SYNOT Group as an international company employs around 3000 employees and operates on nearly all continents, i.e. approximately in twenty countries worldwide. To sum up, SYNOT Group operates in Europe, Africa, America, and Australia and from now also in Asia. In addition to the lottery industry, and the leading-edge in IT technologies, software solutions and gaming devices, SYNOT Group also focuses on investments in tourism and sport, support of start-up projects, media activities and other business sectors. Its annual turnover is approximately 16 billion Czech crowns (599 million euro).